Author: Uroš Okoren

Top #sportsbiz stories of the week

Our selection of this week’s top #sportsbiz stories. Dynamic pricing is new trend in ticket sales One of the most importana aspects of every sports organization – ticketing. Forbes magazine rated the “proliferation of dynamic pricing” as the No. 3 sports business story to watch in 2012. More than a dozen major league teams have embraced […]
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Top #sportsbiz stories of the week

Our selection of this week’s top #sportsbiz stories. Sports are Must-See Social TV According to recent Nielsen research, 88 percent of U.S. tablet owners and 86 percent of U.S. smartphone owners said they used their device at least once while watching TV during a 30-day period, with looking up show-related information coming in as the […]
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Olympic Games, athletes and use of social media

This week we marked 100 days until the Olympic Games. A lot of sponsors chose this milestone to start activating Olympic sponsorship. Most visible for now are P&G, Coca Cola, Visa, Adidas, Acer and McDonald’s. More on that duin future weeks. Organizers and sponsors are promoting the games as first social games. These are the […]
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Top 5 #sportsbiz stories of the week

Our selection of this week’s top #sportsbiz stories. Don’t expect uni ads anytime soon American professional leagues are thinking of starting selling sponsorship on teams’ uniforms. Especially in Europe this kind of sponsorship is standard practice and it is considered most valuable. The best European football teams are receiving around 20 million Euros per year for […]
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Our articles in other media

Ljubljana, 04.13.2012 | author: | @hsoru (No Comments on Our articles in other media)

You can find our articles in other Slovenian media on our Slovenian site: http://sportelement.si/knjiznica/
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If Goran Dragic was Asian…

In the last few days we are witnessing Dragic-sanity in Slovenia. Media and fans are competing in expressing bigger and better compliments about Goran Dragic and his excellent performances in the NBA (he was named the player of the week in the Western Conference). A month ago similar thing happened to the New York Knicks […]
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Zlatarna Celje and Tina Maze

Zlatarna Celje, Slovenian manufacturer of jewelry, chose Tina Maze, a popular Slovenian celebrity and the best Slovenian skier, as one of their faces. Sportelement prepared a proposal of activities for Zlatarna Celje and settled the legal relationships between the sponsor and the athlete. The cooperation between Zlatarna Celje in Tina Maze is very successful. Tina […]
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Kompas and the Football Association of Slovenia

Kompas is a longtime sponsor of the Football Association of Slovenia. When the Slovenian football team qualified for the FIFA World Cup in South Africa, Kompas wanted to emphasize its relationship to football and leverage its sponsorship to strengthen its reputation of a tourist operator that offers active vacations in foreign destinations for all recreational […]
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Metal Cinkara and the Basketball Federation of Serbia

Pocinkovalnica Celje, company offering hot dip galvanizing services, opened a new factory in Serbia, marking one of the largest greenfield investments in South-East Europe. As it entered a new market, the company wanted to attract new customers as well as create relationships with business partners and one of the ways was through sports sponsorship. In […]
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Košarka, I like (Basketball, I like)

Telemach, the largest sponsor of Slovenian basketball, is the general sponsor of the Basketball Federation of Slovenia and the Premier Basketball League. The company also sponsors street basketball events and summer basketball camps. Telemach uses its sponsorship efforts to improve its brand recognition and strengthen its position as the leading Slovenian provider of cable television, […]
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Microsoft’s Hospitality at Euroleague

Microsoft wanted to offer something different and more exciting their business partners. As it turned out, a top of the line sporting event which provided excellent hospitality in a private atmosphere was the right answer. Union Olimpija’s Euroleague games were an opportunity to mix business with pleasure and to further strengthen the existing business relationships.
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Diners and the Ski Association of Slovenia

Diners Club Slovenia is the sponsor of the Ski Association of Slovenia. In Slovenia, skiing is a national sport and it is opening opportunities for Diners to introduce their products and services to a broad population. Diners cards are gaining popularity and replacing cash as a payment method, which is why Diners chose to sponsor […]
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Spar and the Basketball Federation of Slovenia

Spar is a longtime sponsor of the Basketball Federation of Slovenia and the Spar Basketball Cup. Because the 2011 European Basketball Championship was held in Lithuania, Spar’s aim was to stay in touch with Slovenian fans during the championship and strengthen its reputation as a basketball sponsor. Because the championship took place in a distant […]
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Telemach and the Basketball Federation of Slovenia at the 2011 European Basketball Championship in Lithuania

Telemach, the largest sponsor of Slovenian basketball, is the general sponsor of the Basketball Federation of Slovenia and the Premier Basketball League. The company also sponsors street basketball events and summer basketball camps. Telemach uses its sponsorship efforts to improve its brand recognition and strengthen its position as the leading Slovenian provider of cable television, […]
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Uroš Okoren

Uroš is married, works the vineyard in the Dolenjska region in his free time, plays squash, is a regular at the local fitness center, reads, walks his dog Alfred, watches a lot of movies and virtually all American TV shows of any interest.