Category: Our blog

Top #sportsbiz stories of the week

Our selection of this week’s top #sportsbiz stories. Dynamic pricing is new trend in ticket sales One of the most importana aspects of every sports organization – ticketing. Forbes magazine rated the “proliferation of dynamic pricing” as the No. 3 sports business story to watch in 2012. More than a dozen major league teams have embraced […]
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Top #sportsbiz stories of the week

Our selection of this week’s top #sportsbiz stories. Sports are Must-See Social TV According to recent Nielsen research, 88 percent of U.S. tablet owners and 86 percent of U.S. smartphone owners said they used their device at least once while watching TV during a 30-day period, with looking up show-related information coming in as the […]
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Olympic Games, athletes and use of social media

This week we marked 100 days until the Olympic Games. A lot of sponsors chose this milestone to start activating Olympic sponsorship. Most visible for now are P&G, Coca Cola, Visa, Adidas, Acer and McDonald’s. More on that duin future weeks. Organizers and sponsors are promoting the games as first social games. These are the […]
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Top 5 #sportsbiz stories of the week

Our selection of this week’s top #sportsbiz stories. Don’t expect uni ads anytime soon American professional leagues are thinking of starting selling sponsorship on teams’ uniforms. Especially in Europe this kind of sponsorship is standard practice and it is considered most valuable. The best European football teams are receiving around 20 million Euros per year for […]
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If Goran Dragic was Asian…

In the last few days we are witnessing Dragic-sanity in Slovenia. Media and fans are competing in expressing bigger and better compliments about Goran Dragic and his excellent performances in the NBA (he was named the player of the week in the Western Conference). A month ago similar thing happened to the New York Knicks […]
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