Kompas and the Football Association of Slovenia

Kompas is a longtime sponsor of the Football Association of Slovenia. When the Slovenian football team qualified for the FIFA World Cup in South Africa, Kompas wanted to emphasize its relationship to football and leverage its sponsorship to strengthen its reputation of a tourist operator that offers active vacations in foreign destinations for all recreational athletes.

We created viral advertisements where football players singled out Kompas products. We also launched a Facebook fan page, organized promotional activities during home games and promoted sports-focused tours and holidays on the company’s web page.

We activated approximately 1,000 Facebook members, giving them an opportunity to become even greater fans by meeting the national team players in person, while the viral videos received almost 27,000 views during the World Cup.