Košarka, I like (Basketball, I like)

Telemach, the largest sponsor of Slovenian basketball, is the general sponsor of the Basketball Federation of Slovenia and the Premier Basketball League. The company also sponsors street basketball events and summer basketball camps. Telemach uses its sponsorship efforts to improve its brand recognition and strengthen its position as the leading Slovenian provider of cable television, telephone and broadband services. The company wishes to leverage its sponsorship activities throughout the year.

We launched the “Košarka, I like” Facebook page to communicate with a broader audience of basketball fans. To ensure the most effective interaction with our fans we also created a landing page at kosarka.telemach.si that offered a variety of prize competitions, photos and humorous viral videos starring basketball players. Both channels were tightly linked and integrated.

Telemach has created the largest basketball community in Slovenia that has more than 17,500 members, while individual funny viral videos received approximately 20,000 views.