Top 5 #sportsbiz stories of the week

Ljubljana, 04.14.2012 | author: | @hsoru

Our selection of this week’s top #sportsbiz stories.

Don’t expect uni ads anytime soon

American professional leagues are thinking of starting selling sponsorship on teams’ uniforms. Especially in Europe this kind of sponsorship is standard practice and it is considered most valuable. The best European football teams are receiving around 20 million Euros per year for shirt sponsorship. MLS is also following this example.

At least for now it looks that the uniforms in the major leagues will stay sponsor-free.

U/S Sports Advisors’ Twitter Helpful Hints

More and more athletes are using Twitter. In a nice graphics basic rules of Twitter are shown with tips of do’s and don’ts, such as – ‘Don’t tweet anything you wouldn’t want your mother to see’ or ‘Don’t  hastag every word in a tweet’.

Michael Jordan Said to Ask $8 Mil in China Name Suit

Michael Jordan is asking $8 million in intellectual-property damages from a Chinese sports-apparel company for using his recognizable name, along with the names of his two children, for business purposes without his permission.

How Athletes Can Use Google’s Project Glasses

Last week Google showed a glimpse of its reality headset prototype, Project Glass. It seems that the glasses could have great impact on the way athletes are practicing.

£2 billion could be spent by London 2012 sponsors on “activation” marketing

Olympic and Paralympic sponsors may spend as much as £2 billion ($3 billion/€2.5 billion) on marketing initiatives to “activate” their London 2012 rights.

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