Top #sportsbiz stories of the week

Ljubljana, 04.27.2012 | author: | @hsoru

Our selection of this week’s top #sportsbiz stories.

Dynamic pricing is new trend in ticket sales

One of the most importana aspects of every sports organization – ticketing.

Forbes magazine rated the “proliferation of dynamic pricing” as the No. 3 sports business story to watch in 2012. More than a dozen major league teams have embraced it in 2012, and so have many NBA and NHL teams.

Big Sporting Events Find New Frontiers

“More and more countries and cities as they come of age are saying, ‘You know what? That big-event agenda? We’re now ready for it,”’ said Michael Payne, the former marketing director for the International Olympic Committee. “There’s an appreciation of what it can do for the economy, the country. Whereas in the past, it was perhaps the exclusive remit of the Western world, you’ve got more and more countries with the resources and the understanding that gives them the ability to go for it.

Most Creative Use of Facebook Timeline by Sports Teams

On March 30th, Facebook automatically transitioned all brand pages to Timeline.  Though Timeline is a massive upgrade over the previous page design, most pre-Timeline research has shown that over 85% of user interactions with pages occurred in Facebook’s News Feed.

This raises a question: Does the page design even matter that much?  Since the change, some studies are already showing that Timeline has had no affect on engagement, though it may still be too early to tell whether or not that will remain to be the case.

London Olympics Carbon Footprint Is 20% Lower as Venue Sizes Cut

The London Olympic organizers cut their carbon-emission forecast for staging the event by a fifth after scaling back the size of venues and renting rather than building seats, tents and crowd barriers.

The so-called carbon footprint of the games, which begin on July 27, will be equivalent to 315,000 metric tons of carbon dioxide, the London Organizing Committee of the Olympic Games said today in an e-mailed report. That’s a decline of more than 20 percent from the 400,000 tons estimated in March 2010.

Spanish government claims deal on football’s debt crisis

Secretary of State for Sport Miguel Cardenal has revealed that a deal has been reached between the Spanish government and the football league (LFP) to assist clubs in erasing combined tax debts of Eur750 million.

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