Top #sportsbiz stories of the week

Ljubljana, 04.21.2012 | author: | @hsoru

Our selection of this week’s top #sportsbiz stories.

Sports are Must-See Social TV

According to recent Nielsen research, 88 percent of U.S. tablet owners and 86 percent of U.S. smartphone owners said they used their device at least once while watching TV during a 30-day period, with looking up show-related information coming in as the second-most popular activity behind checking email.

With so many fans actively seeking a multi-screen sports viewing experience, the benefits for teams, leagues, networks and sponsors that engage fans beyond their TV during a broadcast are numerous.

Heineken® unveils first look of Holland Heineken House

Netherland Olympic team will be presented through Holland Heineken House, a place to promote Holland sports and culture. Great way to promote the country together with one of its most recognized brand.

Once Again in Stirring Olympic Spot ‘Thank you, Mom’ campaign returns

Procter & Gamble returned with the Olympic ‘Thank you, Mom’ campaign. Originally it was launched for the 2010 Winter Olympics. The new spot is a beautiful testament to parents around the world who have helped their children through the grueling daily grind toward becoming an Olympic athlete.

30 awesome ways sports teams are taking advantage of Pinterest

Pinterest is a digital pinboard that is used for social photo sharing. It allows users to create and manage theme based “boards”, where similar photos and links can be pasted and shared across the Pinterest network. Like other social media websites, Pinterest holds positive value for sporting organisations.

Does Sports Need Dominance?

Is dominance (by team or by athlete) good for sports? Author argues it is and we agree –sports dominance increases interest in sports which means higher sports and business value.

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